Nabla: an iterative approach
Nabla Cosmetics is an independent brand and all its makeup products can be purchased through a dedicated e-commerce platform. Our journey began with a focus on their platform, which eventually led us all the way to program management.
Client
Nabla Cosmetics
Industry
Beauty
Year
Ongoing
The initial situation
We were approached by the client to address issues caused by their underperforming and difficult-to-manage platform.
We contributed to the upgrading of the entire active and passive cycle management infrastructure, along with all associated digital tools. This involved migrating the client's previous e-commerce platform to Shopify.
Main technical activities
UI / UX Design
Development
Growth Marketing
Analysis of business processes
Tools and practices
Design Thinking
Implemented activities
The first step involved conducting a study of the company's business goals and the critical issues that 20tab was called to address, followed by an analysis of the overall situation and the start of the Discovery phase (event storming, impact mapping, interviews, technical analysis).
A solution was then proposed, which entailed integrating multiple teams for various operational fronts, managing internal processes, and migrating the e-commerce platform to Shopify.
Through an iterative implementation approach, the various tools were successfully replaced incrementally, starting with basic versions and then following an improved roadmap based on feedback and analysis of the available data.
Furthermore, a comprehensive coordination support system was introduced, giving rise to an ongoing Program Management activity.
Implemented Technologies
Final result
The initial project is still ongoing and has evolved into providing support to Nabla both at the Program Management level and in implementing custom software and Shopify e-commerce solutions.
The migration of the existing e-commerce platform to Shopify was successful, as well as the implementation of the new Odoo management system.
