We combine strategy, product development, and marketing to help companies turn ideas into scalable digital solutions.
Positioning is a strategic choice about context: the alternatives your product is compared against, and the value that becomes obvious only in the right frame. When that choice stays implicit, teams drift: product, marketing, and sales start telling slightly different stories, and copy turns into a series of local fixes.
That’s why we’re publishing “Dare voce al prodotto”, a free positioning playbook by 20tab (in Italian). It’s designed to help teams make decisions explicit and reusable across channels and moments that matter.
Leave your email and we’ll send you the download link as soon as the playbook is ready.
We began as Python experts, fell in love with user experience, and evolved into a full-fledged product development and management company.
Today, 20tab is a boutique consultancy driving innovation with outcome-driven digital solutions. We design, build, and scale digital products that deliver tangible business results – blending engineering excellence, UX/UI, AI, and go-to-market strategy.
Discover more
The Team is the most precious thing in 20tab: we are united by the values we believe in and the goals we achieve together every day. We are a complete and cohesive Product Team: developers, designers, marketers, testers, product managers, accounts. But above all we are passionate about our work.
Want to join us? Apply now.
Writing is one of the ways we share our knowledge and expertise. We blog about product culture, software development and technology, AI and innovation, user experience and product marketing.
We blog about how we work, the things we experience and learn, the events we attend.
Sign up for our Disclosure newsletter, discover the world of 20tab.
Cutting-edge web development advice and exclusive tips!