Tech for Good: building value through technology

Today, technology shapes every aspect of our lives: from the way we work and communicate, to how we learn, heal, and face global challenges. Yet, not all innovation leads to positive outcomes.

Tech for Good means bringing technology back to its true purpose: creating digital solutions that improve people’s lives and protect the planet.

What Tech for Good really means

The term Tech for Good covers a wide and evolving landscape. It includes environmental sustainability, social inclusion, data ethics and responsible artificial intelligence.

Despite their diversity, these initiatives share a common goal: using technology as a force for positive change.

It’s not just about “doing good.” It’s about integrating positive impact into every stage of digital product development, from research and design to release and growth.

As developers, designers, and product managers, we have a tangible responsibility. Every choice we make - a feature, a line of code, a UX decision - can influence real people in meaningful ways.

From conscious to sustainable impact

1. Open Source and Collaboration
   Open source is more than a development model: it’s a philosophy of transparency and shared value. By sharing code, ideas, and solutions, we build an ecosystem where innovation grows collectively.
   
2. Inclusive Design
   Inclusive design reminds us that a digital product must be accessible to everyone, regardless of age, ability, or background. Accessibility by design is not an add-on: it’s a foundation for usability, empathy, and growth.
   
3. Data Ethics and Trust
   Data ethics is a core pillar of Tech for Good. Respecting privacy and promoting transparency build healthy, long-term relationships between people and technology.
   
4. Responsible Artificial Intelligence
   Responsible AI doesn’t replace people, it empowers them. By putting humans at the center, we ensure that algorithms amplify human potential rather than dictate decisions.
   
5. Software Efficiency and Sustainability
   Efficient software development directly reduces energy consumption and environmental impact. Writing optimized, sustainable code is one of the most practical ways to make technology greener.

20tab's commitment to Tech for Good

At 20tab, we’ve always believed that technology should serve people, and the planet. Every digital product we create is a story of value, built on listening, experimentation, and continuous improvement.

Through our agile and collaborative approach, we design sustainable, useful, and accessible digital solutions that address real needs and generate measurable impact.

We foster a culture of mindful innovation, where teams question not just how things are built, but why.

Our work on ReTrace - a blockchain-based system for supply chain transparency - demonstrates how technology can build trust, traceability, and circular value across industries.

With differENTI, developed for CONAI, we help promote environmental awareness and correct recycling behaviors through digital education.

Projects like BarCode4Environment and Copernicus Data Store show how data, automation, and accessibility can create digital ecosystems that simplify complex processes and support sustainable choices.

From AI-driven platforms like AUTOMA to open innovation tools like UdA Connect, our commitment remains the same:

To design technology that empowers people, respects the environment, and generates long-term impact.

Why Tech for Good is also good for business

Technology, in itself, is neutral: everything depends on how we choose to use it.

Building ethical, inclusive, and sustainable products is not just a moral stance, it’s a winning business strategy. Companies that innovate with awareness build trust, attract top talent, and create long-term value.

Tech for Good represents the future of digital innovation: technology that works, grows, and improves alongside people.