Product Team as a Service (PTaaS): 20tab’s delivery model for digital product success

20tab positions itself as a Product Team as a Service (PTaaS) provider. But what does this really mean for companies looking to build impactful digital products? In this article, we’ll explain the concept, benefits, and why PTaaS is changing the game in IT consulting and product development.

TL;DR

Product Team as a Service (PTaaS) is a modern approach to IT consulting that brings together all the roles needed to design, develop, and grow a successful digital product. Few companies adopt this model because building a high-performing, multidisciplinary team is complex and expensive.

With 20tab’s PTaaS, you get an already established, Agile team - developers, designers, testers, product managers, marketers, and more - working closely with you to achieve your goals. This model offers:

• flexibility in timeframes and budgets.
• immediate access to top talent without internal hiring.
• focus on your core business, while experts handle product delivery.

1. What does “as a Service” mean

1.1 Definition

The term “as a Service” refers to accessing resources, tools, or expertise without investing in infrastructure, personnel, or long-term commitments. In IT, this approach became widespread with Cloud Computing: services like hosting, storage, and applications can be rented and used remotely, reducing costs and complexity.

Examples include:

• SaaS (Software as a Service): Dropbox, Adobe Creative Cloud, Salesforce.
• PaaS (Platform as a Service) and IaaS (Infrastructure as a Service): AWS, Google Cloud, Azure.

*Note: PTaaS can also refer to Penetration Testing as a Service, but here we mean Product Team as a Service.

1.2 Advantages

• Lower operational costs compared to building proprietary solutions.
• High-quality output thanks to specialized providers.
• Scalable and continuously updated services without maintenance effort.

1.3 The “focus” advantage

Perhaps the most overlooked benefit of “as a Service” models is focus. Every company should concentrate on its core business, optimizing profits and staying competitive. Managing an internal, multidisciplinary digital team can be costly and distracting. With 20tab PTaaS, you gain a partner that is constantly improving its skills, tools, and processes, while you focus entirely on growth.

2. What does “Product Team” means

2.1 Product VS Project

Understanding the difference is critical:

• A project has a defined budget, timeline, and deliverables. Success depends on following the plan.
• A product focuses on delivering continuous value to users, iterating, and evolving based on feedback and market changes. Success is measured by impact and customer satisfaction.

For a product, vision and problem-solving are key. Requirements evolve, and the goal is continuous improvement.

2.2 How is a Product Team made up

Building a high-performing product team requires multiple, highly specialized roles:

• Product Manager to align stakeholders’ goals with user needs.
• UX and Design experts for research and experience design.
• Tech Lead and developers for technical implementation.
• Systems engineers, data analysts, testers, marketers, copywriters, and other specialists as needed.
• Delivery Manager to optimize workflows and ensure results.

Recruiting and retaining these professionals internally is challenging and expensive. 20tab’s PTaaS offers all these roles as a ready-made, cohesive team with a Lean/Agile mindset.

3. Product-oriented skills and culture

Skills are not enough; mindset matters. 20tab PTaaS teams are product-oriented, data-driven, and focused on speed and impact. Key frameworks include:

• Lean and Customer Development for strategic analysis.
• Design Thinking and Lean UX for user research and solution validation.
• Agile Software Development for iterative coding and prioritization.
• DevOps and Continuous Delivery to accelerate feedback and ensure quality.
• Growth Marketing for experimentation and scaling.

4. PTaaS VS other solutions

Unlike traditional IT consulting or outsourcing, PTaaS provides:

• A holistic approach: every phase and role is covered.
• A cohesive team rather than isolated freelancers or departments.
• Faster delivery and reduced costs compared to internal hiring and training.

With 20tab, PTaaS means you’re not just renting skills: you’re partnering with a delivery model designed for outcomes.

5. Why Choose 20tab’s PTaaS?

At 20tab, we love building products that make an impact. With our Product Team as a Service delivery model, we take ownership of results, enabling you to:

• access a scalable, multidisciplinary team ready to deliver.
• benefit from up-to-date methodologies and innovation.
• focus on your strategy and customers while we manage complexity.