My Lines: a faster, stable, and accessible App built with method and care
January 13, 2026, by Anna Lisa Di Vincenzo
Product
20tab led the full relaunch of the My Lines App, managing product strategy, technical refactoring, and user experience optimization.
The result is a better-performing, people-centered digital product built to last.
A new release, and a new lifecycle
The new version of My Lines App is faster, stable, and more accessible. But the most relevant transformation goes beyond what users see: it lies in the structure we rebuilt behind the scenes.
This was not just an update, but a strategic redesign of the entire product lifecycle, with a clear goal:
to create a tool that delivers real value, remains reliable over time, and serves a broader, more diverse set of users.
20tab guided the project end to end, combining product management, development, and design into a coherent process shaped by method, precision, and responsibility.
A structured product process, from vision to execution
We approached the product as a complete lifecycle review, anchored in measurable goals and user impact.
- Product strategy
We defined and aligned product objectives, building a shared and realistic roadmap together with Fater’s internal team. - Technical refactoring
We rewrote core parts of the application to improve speed, performance, and maintainability, creating a solid foundation for future growth. - User experience and accessibility
We redesigned the interface and simplified key flows with a strong focus on usability and inclusion, making My Lines App easier to use for more people, in more contexts.
A collaborative journey with shared ownership
The project was carried out in close collaboration with Fater, the company behind Lines. A continuous and constructive dialogue helped refine both priorities and implementation decisions.
This wasn’t about simply shipping a release: it was about taking ownership of a product, understanding its purpose, and guiding its evolution with strategic depth and technical clarity.
Building things that work. And last.
The new My Lines App is the result of focused, high-quality work. It demonstrates how digital innovation can happen through method, care, and long-term thinking.
At 20tab, we see digital products as living systems: they must be designed, built, maintained, and improved with precision, and with respect for the process, the team, and the people who use them every day.