Introducing 20tab Playbooks & Insights

Over the past few years, we’ve worked across digital products, growth strategies, delivery processes, teams, and initiatives designed to connect technology, business, and people.

Along the way, we’ve collected frameworks, recurring questions, practical lessons, real-world cases, and points of view that deserved a more structured space.

That is why we are launching 20tab Playbooks & Insights: a new editorial initiative where we will share original content designed to help teams, companies, and professionals navigate product, marketing, technology, and transformation with greater clarity.

This is not just a new content series, it is a way to bring together perspective and application.

Two formats, one shared intent

This initiative will include two complementary formats.

• 20tab Insights will feature more analytical and forward-looking content: perspectives, reflections, and interpretations of the changes shaping how digital products are built, how decisions are made, and how strategy connects to execution.
• 20tab Playbooks will focus on more practical content: guides, frameworks, and operational models created to support people working on real problems every day, across discovery, delivery, go-to-market, and growth.

Different formats, same goal: to create content that is useful, readable, and relevant.

Why now

Today, people working in product and innovation operate in a context that is faster, more complex, and more interconnected than ever.

AI, new collaboration models, increasing pressure on outcomes, the need for alignment across functions, and the ongoing transformation of processes are all making one thing clear: teams need better ways to understand change, make decisions, and build value.

With 20tab Playbooks & Insights, we want to contribute to that conversation through our own lens: one that combines strategy, technology, product culture, and a practical mindset.

What to expect

Throughout 2026, we will publish a first series of content focused on themes that are already central to our work: product strategy, product marketing, AI, delivery, processes, team collaboration, and value creation.

Each publication will be built around a simple goal: to offer something useful to people who need to understand better, decide better, or build better.

This is just the beginning.

Explore the series

• 20tab Playbooks • Dare voce al prodotto
  Coming soon